How can you monetize Facebook Reels in the Philippines in 2025?

Creators can monetize Reels through ad revenue, brand partnerships, and other monetization programs offered by Facebook.

What are the eligibility requirements for Reels monetization?

Eligibility typically includes follower count, content quality, and compliance with Facebook’s monetization policies.

How does ALTRUE help with Facebook Reels monetization?

ALTRUE provides expert insights and strategies to maximize earnings and ensure compliance with Facebook’s monetization guidelines.

TOP Guide to Monetizing Facebook Reels Philippines 2025

How to turn your short-form kalokohan into cold, hard pesos

So… You Wanna Make Money on Facebook Reels?

Of course you do. Who doesn’t want to post a 15-second clip of them lip-syncing, add sparkles, go viral—and wake up with a bank account that says, “You’ve qualified for GCash Plus”?

Welcome to the wild world of Facebook Reels monetization, where algorithms giveth, audiences ghosteth, and ad revenue cometh… if you play it right.

If you’re a Filipino content creator (or a bored office worker with surprisingly good comic timing), here’s everything you need to know about getting paid by Meta in 2025.

💸 First: Can You Actually Make Money from Facebook Reels in the Philippines?

YES.
As of 2025, Meta’s monetization tools—including Reels Bonuses, ads on Reels, and fan support tools—are now available in the Philippines for eligible creators. So yes, you can finally earn from that 200K-view video of your tita reacting to Jollibee’s new rice meals.

But here’s the fine print: not everyone qualifies, and Facebook isn’t exactly throwing pesos at anyone with a ring light and a dream.

🧠 The Monetization Methods (a.k.a. “How The Money Actually Works”)

1. Reels Play Bonus (Invite-Only)

Meta throws some cash at creators who rack up massive views in short timeframes. This program is not guaranteed and requires an invite from Meta. Think of it like getting into an exclusive digital casino—except the machines are broken, and the jackpot is a thousand pesos and bragging rights.

2. Ads on Facebook Reels (Automatic for Eligible Creators)

This is the real bread and butter. Short ads get shown between your Reels, and you get a cut of the revenue.

What you need:

A Facebook Page, not just a profile
10,000+ followers
600,000 total minutes of view time across all content in the past 60 days (yes, it’s a lot)
At least 5 active Reels
You must follow Facebook’s Monetization Eligibility Standards (no stolen content, no spam, no “emotional damage” videos unless they’re your own)

3. Stars (aka: Virtual Gifts from Viewers)

Your audience can send you “Stars” during Reels or livestreams. Each Star = a fraction of a peso. You’ll need fans willing to spend real money on your digital face, so build that loyal cult—I mean, community.

4. Brand Collabs (DIY Monetization)

Not from Facebook directly, but once you get enough reach, brands will slide into your DMs. Influencer marketing on Reels is exploding, especially in niches like:

Food (show the ulam, get the clicks)
Parenting (babies = engagement magnets)
Skincare (because you must glow and monetize)

🇵🇭 Monetizing Reels in the Philippine Context

Let’s get specific, because the Facebook algorithm in the Philippines has its own flavor:

Trending Reels topics that get views in PH:
– Food hacks
– Life in the province
– “POV: May utang ka sa tindahan” humor
– Emotional slow-mo drama with OPM covers
– Family chaos (especially lolos doing TikTok trends)
Peak View Times (PH Time):
– 12 NN – 1 PM (lunch break scroll)
– 6 PM – 9 PM (after dinner slump)
Languages that hit:
– Taglish
– Deep Tagalog + captions
– Bisaya content performs well in VisMin areas—don’t sleep on this!

📋 Step-by-Step: How to Start Monetizing Your Facebook Reels

Switch to a Creator or Business Page.
Profiles don’t cut it. You need a Page.
Meet the Monetization Criteria:
- 10k followers
- 600k watch minutes
- 5 active Reels
- Zero violations (yes, that “inappropriate prank” from 2023 might still haunt you)
Go to Facebook Creator Studio → Monetization Tab
This is your dashboard. If the “in-stream ads” or “Reels ads” section lights up, you’re in.
Connect to a Payment Method (usually Payoneer or bank account)
GCash and Maya not yet supported directly—but there are workarounds.
Post. Consistently. Like Your Life Depends On It.
Because on the internet, consistency is sexier than even the best filter.

🚨 Pro Tips from Creators Who’ve Done It

Don’t chase virality—chase community. Loyal followers are more valuable than random 1M-view flukes.
Use trending sounds, but localize it. A Taylor Swift reel is fine. A Taylor Swift reel but you’re cooking sinigang? Chef’s kiss.
Reply to comments in new Reels. Boosts engagement and makes your audience feel heard, even if you’re dead inside.
Avoid copyright strikes like a pothole in Commonwealth. They will demonetize you faster than you can say “boost post.”