About Us
Welcome to Altrue! Global brains. Local heart. Zero fluff.
At Altrue, we’re not interested in being just another digital agency. We’re here to build things that matter — for brands aiming big abroad, and for homegrown businesses ready to own their space here in the Philippines.
We live at the junction of tech development and marketing strategy — but let’s be real, what we actually do is help ambitious people make their ideas move, grow, and leave a mark.
Every project starts with a conversation, not a sales pitch. And every deliverable — be it code, campaign, or caffeine-fueled brainstorm — is built to spark results that people notice.
You bring the ambition. We’ll bring the team that turns it into traction.
Ops That Actually Work
No brownouts. No spotty internet. No awkward excuses. Just a full-service workspace with a dedicated Operations Manager making sure your team’s productivity isn’t held hostage by a wobbly router.
70% Cost Reduction, 100% Sanity Retaine
Our innovative solutions streamline operations while significantly reducing overhead costs, empowering you to allocate resources strategically for maximum growth and profitability.
Pro Recruiters With Actual Taste
We hire people who actually want to be here. No résumé roulette. Just smart humans who get your industry and your pace.
Total Control, Zero Babysitting
You lead. You decide. You tweak and tailor. We don’t cling to “our way” — we build your way and scale it like mad.
Our Values
Our Mission
Helping businesses — near and far — do more with less friction.
At Altrue, we make growth easier, smarter, and a lot more human. Whether you’re a startup in Manila or a company scaling across borders, we plug you into:
•Sharp, specialized talent
•Creative firepower
•Tech that doesn’t glitch when you breathe on it
Our mission is simple:
To be the partner that local and global teams trust to build, solve, and scale — without the bureaucratic bloat or one-size-fits-all nonsense.
Our Vision
To be the connective tissue of bold business.
We see a world where ideas move fast and talent moves freely — where local companies can go global, and global teams can think local.
At ALTRUE, we’re building that bridge every day:
One project for a proudly Pinoy brand.
One partnership with a team five time zones away.
One experiment, one breakthrough, one quietly brilliant success at a time.
Borders? Optional.
Impact? Non-negotiable.
CORE VALUES
ACCOUNTABILITY
We own what we build. Accountability isn’t optional — it’s the whole point.
When we commit to a project, we’re not just showing up for the deadline. We’re in it, fully, from “what if…” to launch and beyond.
Our clients trust us to bring high standards, clear communication, and zero dropped balls — and we treat that trust like gold.
LEADERSHIP
We lead by actually doing. Anyone can talk about “innovation.” We prefer to prove it.
We don’t just follow industry trends — we challenge them. Break them. Build better ones.
By setting the bar high and then vaulting over it, we help raise the game for everyone — especially the businesses that bet on us.
TEAMWORK
We win together. We’re not solo artists. We’re a band.
Every voice on our team matters — developers, designers, strategists, the quiet one who always solves the hard problems.
We believe in collaboration that’s real, messy, and magical. Because when people feel safe to bring their best ideas forward, the work speaks volumes.
RESILIENCE
We adapt like pros. The world doesn’t stand still, and neither do we.
Whether it’s a sudden shift in client priorities or a surprise plot twist mid-project, we stay flexible — and focused.
Resilience, for us, means being calm under pressure and clever on our feet.
UNDERSTANDING
We listen before we build. No two clients are the same. That’s not a challenge — that’s the whole beauty of it.
Before we create, we ask. We dig deep. We want to understand your world so fully, you start thinking of us as part of the team.
Only then do we design solutions that fit like they were always meant to be there.
EXCELLENCE
We aim for better. Always. “Good enough” doesn’t live here.
We’re obsessed with improvement — of our skills, our systems, our outcomes.
Whether it’s tweaking a headline or rethinking an entire workflow, we chase better like it’s a sport. Because our clients deserve nothing less.
These aren’t just statements — they’re standards. They guide our work with local businesses in the Philippines, and with global teams across industries and borders. They show up in every client meeting, every Slack thread, every late-night debug session. And they remind us, constantly, that what we do isn’t just service — it’s partnership, with purpose.
CORE VALUES
At ALTRUE, these core values are more than just words – they are the foundation of everything we do. We are dedicated to upholding these values in every interaction, project, and endeavor, as we strive to empower businesses and drive success in a rapidly changing world.
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Why Altrue?
Because “good enough” is where we start, not where we stop.
Clever Pricing, Big Payoff.
Scale your tech and marketing without pulling your budget at the seams.
- Partnership that Delivers.
- Top Talent, Zero Waiting.
- Craft You Can Count On.
- Deadlines Hit, Quality Intact.
- Support that Stays.
Bring Your Vision to Life, Digitally
In a world that won’t sit still, we stay ahead by experimenting, learning, and tinkering with what’s next. Our ongoing R&D fuels smart, inventive solutions that give your brand a real edge. Work with us, and you’re not just hiring a team — you’re gaining a partner obsessed with turning bold ideas into results that matter.
Pricing That Works Hard
Top-tier tech and marketing support, priced to stretch your ROI — not your wallet.
Strategies Made from Scratch
No templates. No guesswork. Just tailored plans shaped around you.
Execution Backed by Insight
Every move is powered by data — focused, fast, and built to land.
Built Around Your Audience
We follow their signals, design for what clicks, and create moments that stick.
Meet the People Behind ALTRUE PH
At ALTRUE PH, our people are our greatest strength. Together, we bring innovation, integrity, and heart to everything we do. We’re more than just colleagues — we’re a family. We celebrate milestones, grow together, and foster an environment where creativity and collaboration thrive.
Alaiza Mae Matibag – HR & Payroll Officer / Bookkeeper
Alaiza Mae Matibag is ALTRUE INC.’s money maestro and paperwork wrangler—the one who makes sure the numbers add up, the salaries go out, and the government stays off our backs. With a degree in Accountancy, a string of Dean’s List accolades, and a shiny TESDA Bookkeeping NCIII to her name, Alaiza brings both brains and balance sheets to the table.
She’s fluent in QuickBooks, Xero, Excel, and financial chaos. Whether she’s reconciling accounts, filing tax returns, or gently chasing down missing receipts like a bloodhound in business-casual, she does it all with sharp attention to detail and a calm, professional demeanor. At ALTRUE, Alaiza keeps the books squeaky clean, the payroll punctual, and the HR machine running smoother than a greased spreadsheet.
Decemarie Catti – Web Developer
Decemarie Catti is ALTRUE INC.’s digital architect and silent code-slinging powerhouse, with nearly a decade of experience breathing life into websites that don’t just work—they perform. She currently wrangles a sprawling web empire of 25+ active sites, building sleek, scalable solutions that quietly hum beneath the surface of high-growth businesses like a finely tuned server-side symphony.
In recent years, she’s added WordPress wizardry and SEO sorcery to her toolkit, making her not just a developer, but a one-woman web army. Whether it’s back-end logic, front-end flair, or visibility on the almighty Google, Decemarie delivers sites that are secure, blazing fast, and built to last. Every line of code she writes isn’t just functional—it’s strategically pointed at business growth and brand domination.
Leo Capoon – Customer Support Specialist
Leo Capoon is ALTRUE INC.’s frontline force of calm in the daily storm of customer chaos. With over 15 years of experience handling every imaginable flavor of customer support—from tech woes to insurance headaches, financial inquiries, sales calls, and the occasional existential crisis—Leo brings legendary patience, razor-sharp communication, and the kind of people skills you just can’t teach.
He’s been the voice behind major brands, the fixer of billing blunders, the human buffer between angry callers and fragile keyboards. Whether troubleshooting, upselling, or just being the calmest person in the room, Leo delivers support with empathy, speed, and unshakable professionalism. At ALTRUE, he doesn’t just solve problems—he makes customers feel like they actually matter (because they do).
Kent Custodio - VP of Operations
Kent is the operational wizard behind ALTRUE INC.—a decade-deep veteran of customer service, training, global chaos-taming, and the arcane realm of SEO. Yes, he’s also a certified search sorcerer, fluent in the algorithmic mumbo-jumbo that makes Google sit up and pay attention.
From frontline grunt to strategy-shaping VP, Kent’s mastered the dark arts of performance, process, people—and pixels. Since 2021, he’s been fueling ALTRUE’s growth, building high-performing teams, optimizing everything in sight (including web traffic), and smuggling innovation into every corner of the business. Known for his calm authority and trust-fueled leadership, Kent doesn’t just solve problems—he vanquishes them with style.
Henry Wolfe – President & CEO
Henry Wolfe is the strategic force behind ALTRUE INC.—part tech visionary, part healthcare rebel, and full-time fixer of everything broken in practice management. As President and CEO, he’s leading a global team hellbent on streamlining operations, upgrading patient care, and locking down data security with a vengeance.
Before launching ALTRUE, Henry was SVP of Technology at Vytalize Health, where he scaled care for 100,000+ Medicare patients and helped steer major acquisitions to expand value-based care. He’s also done time as CIO at PMA (juggling data for 3,500+ physicians) and founded Ultravisit, a telehealth platform he built, grew, and sold like a boss.
With an MBA in IT management and a degree in electrical engineering, Henry blends brains with boldness—driving ALTRUE’s mission to make healthcare smarter, faster, and a whole lot less painful.
Aisa Alfonso – Project Manager
Aisa Alfonso is ALTRUE INC.’s resident chaos-tamer, schedule-wrangler, and all-around project whisperer. With nearly two decades of experience in tech support, IT service desks, customer experience, and operations, she brings an almost mythic level of competence to the table—think Swiss Army knife meets command center. She's led teams through fire drills, system overhauls, and enough ticketing platforms to make your head spin, all while keeping her cool and hitting the mark every single time.
Armed with a degree in Computer Engineering and a mind wired for both logic and logistics, Aisa blends technical know-how with people-wrangling finesse. Whether she’s deep in a service management system or untangling a project timeline, she does it with precision, patience, and a surprising amount of grace under pressure. At ALTRUE, she’s not just managing projects—she’s quietly keeping the whole damn ship from sailing into an iceberg.
Jay Aubrey Languido – Lead Fullstack Developer
Jay Aubrey Languido is the full-stack force of nature powering ALTRUE INC.’s digital universe. Equal parts code conjurer and UI whisperer, Jay has a knack for turning even the vaguest tech requirements into pixel-perfect, high-performance web experiences. With a background that spans React, Next.js, TypeScript, MongoDB, and a rogues’ gallery of frameworks and tools, he doesn’t just build apps—he architects ecosystems.
Trained in both the culinary arts (yes, really) and software sorcery, Jay blends creativity and logic in dangerously effective doses. He’s led front-end finesse and back-end bravado on cross-functional dev teams, building everything from slick interfaces to scalable infrastructures—all under agile, caffeine-fueled conditions. At ALTRUE, he’s not just writing code. He’s building the future, one meticulously crafted component at a time.
John Dominic Torcelino – Fullstack Developer
John Dominic Torcelino is ALTRUE INC.’s pixel-perfect problem-solver and fullstack wunderkind, with a particular flair for sleek interfaces and lightning-fast web performance. With experience across the dev stack and a deep love for user-centric design, he brings the rare combo of clean code and clean aesthetics. React? Next.js? Tailwind? Node? You name it—he’s probably already optimized it, debugged it, and made it 25% faster while you were still opening Chrome.
With a background in IT and a track record of performance boosts, reusable component wizardry, and mobile-friendly magic, John Dominic doesn’t just build things—he refines them. Whether it’s web, mobile, or that stubborn CSS that refuses to center, he delivers solutions with polish, speed, and zero tolerance for janky UX.
Paolo Barbosa – Fullstack Developer
Paolo Barbosa is ALTRUE INC.’s code-slinging Swiss Army knife—equal parts fullstack developer, UI/UX artisan, and occasional DevOps whisperer. With a skill set that stretches from Firebase backends to pixel-perfect frontends in Next.js and React, he builds web systems that actually work (and look damn good doing it). His past work includes everything from intranet ecosystems to GPS-tracking waste management dashboards to real estate portals that scream “luxury” in responsive pixels.
Armed with an IT degree, a toolbelt full of frameworks (Laravel, Node, .NET Core—take your pick), and a designer’s eye sharpened by Figma, Photoshop, and Illustrator, Paolo thrives at the intersection of creativity and clean architecture. Whether he's streamlining SharePoint chaos or optimizing cloud-based deployments, Paolo delivers solutions that are sleek, scalable, and stubbornly user-focused. At ALTRUE, he’s not just writing code—he’s crafting digital experiences with flair.
Henry Wolfe
President & CEO
Kent Custodio
VP of Operations
Aisa Alfonso
Project Manager
Jay Aubrey Languido
Lead Fullstack Developer
John Dominic Torcelino
Fullstack Developer
Paolo Barbosa
Fullstack Developer
Decemarie Catti
Web Developer
Alaiza Mae Matibag
HR & Payroll Officer / Bookkeeper
Leo Capoon
Customer Support Specialist
Looking for a tech and marketing team that fits right into your flow? Let’s talk.
Need tailored support and smart outsourcing that actually moves the needle? Connect with ALTRUE and take your business up a gear.